We prepare you fully for dealing with the tough demands of the press, television, radio, and the internet. Through interview role-play sessions and videotaped feedback, we work with you on taking control of your organisation's essential key messages, as well as on matters such as voice and body language.
Our media training courses are handled by people skilled both as journalists and trainers. As well as having vast media, journalism and media training experience, Tony Charlesworth’s university teaching work gives him additional skills as a trainer.
Media training courses are tailored to your specific requirements unlike many of the off-the-shelf services on the market. We work with you in a broadcast television or radio studio, or, if you prefer, we can bring our broadcast teams to your premises.
The media is booming, with 24 hours, 7 days a week television and radio, as well as vast numbers of newspapers, magazines, journals and websites. So the opportunities to promote yourself and your organisation are enormous. That’s the good news. But it means that you and your spokespeople need training to prepare yourselves properly for the demands of the media. Above all, you need to know how to handle media interviews effectively to make the most of the opportunity for positive publicity.
Learning to communicate well in media interviews means regarding the media as an opportunity for you and your organisation, rather than a threat. Media training is about learning the techniques for avoiding the many pitfalls that await the unprepared. These are pitfalls which could, in the few short minutes of a media interview or conversation with a journalist, turn out to be disastrous for your personal reputation as well as that of your organisation.
Tony Charlesworth Associates put together an outstanding Media Training programme for us under difficult conditions as part of our reconstruction work in Sarajevo, Bosnia. This training was then combined with a series of high quality video productions. We were delighted with the results.
~ Cathie Burton and Alun Drake Press Officers, Council of Europe